Customer personas created based on machine learning (ML) models Model outcome
Best in class ML models can deliver 4x lift in capturing slippages
Personalized outreach strategy defined
Channels
SMS, Email, Call, Field, Visits..
Offers
Penal Interest waiver, Step up EMI..
Timing
T-3, T-5, T-10...
Frequency
Daily, Alternate, Weekly...
Messaging
Soft tone reminders, Credit score impact, Legal action...
Experiments conducted to 'test and learn' at scale
Sample Example Sloppy payer
Channel
: SMS & Call
Timing
: T-5
Frequency
: Daily
Messaging
: Soft tone reminders
- A/B testing to understand impact
- 'Test and Learn' at scale with multiple tests in parallel